Automotive Comms has provided marketing, communication and PR support for the launch of Electric Vehicle Association (EVA) England, an organisation that aims to act as a voice for EV drivers in England. Automotive Comms developed the initial marketing strategy and directed the implementation of this, which included the design of a new brand, design style, website and members’ pack, and supply of imagery. Support was also provided with copywriting, editing and PR. EVA England was successfully launched in March 2021 and since then has been involved in projects such as the ‘Electric Road to COP26’.
Direction of communication for the Go Ultra Low Nottingham ULEV Experience project. Automotive Comms directed the marketing and communication for Nottingham’s ULEV Experience, funded by Go Ultra Low Nottingham, as part of a consortium of partners including Cenex, the Energy Saving Trust and DriveElectric. The aim of the project was to increase the adoption of ultra-low emission vehicles (ULEVs) in Nottingham. The ULEV Experience offered awareness-raising events, fleet reviews and ULEV loans to businesses in Nottingham, in order to ensure that people gained the best advice and also experienced driving the latest electric vehicles.
Electric Nation was a project to trial a smart charging solution to help local electricity networks to cope with growing numbers of electric vehicles, with partners including Western Power Distribution, EA Technology and DriveElectric. Automotive Comms directed all communication for this three-year project, including elements such as strategy, website, written content, photography and videos, event support and PR. We subsequently supported the vehicle to grid phase of the project. The communication for the project won an Award for ‘Marketing Project of the Year’.
Automotive Comms founded www.GreenCarGuide.co.uk, the original UK green car news site, in 2006. Automotive Comms’ director Paul Clarke edits Green Car Guide, writes about the latest developments in the electric vehicle industry, and has reviewed every electric car that has been on sale in the UK. This gives us unique experience and knowledge to support our communication consultancy work in the electric vehicle sector. We also have our own photo library of over 20,000 electric vehicle images.
Automotive Comms carried out the communication for STRIVE, an AMSCI-funded NAA/Bentley virtual reality design project, including designing the identity, website, exhibition stands and production of a video.